So... How do you pronunce it?

[..]

I didn't even know people had difficulty pronouncing it until I saw this thread.

Don't Really Have difficulty.. Just like laughing at ppl talking funny.. j/k..

Why would anyone pronounce an abbreviation of 3 full words as a word...

Like calling BBC 'BaBaCa'.

Duh.. Its not BaBaCa Its Bibick... Tut Tut...

[earlwood]

like Bi-bick? It is really hard showing how you intend something to be pronounced when you are talking to an idiot (me) or you can't spell like a dictionary.