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Poll

Which logo do you prefer?

1.1
10 (9.1%)
1.2
7 (6.4%)
1.3
1 (0.9%)
1.4
0 (0%)
2.1
2 (1.8%)
2.2
10 (9.1%)
2.3
6 (5.5%)
2.4
10 (9.1%)
2.5
5 (4.5%)
2.6
1 (0.9%)
2.7
2 (1.8%)
2.8
4 (3.6%)
3.1
0 (0%)
3.2
2 (1.8%)
3.3
3 (2.7%)
3.4
3 (2.7%)
3.5
10 (9.1%)
4.1
7 (6.4%)
4.2
4 (3.6%)
4.3
14 (12.7%)
5.1
3 (2.7%)
5.2
1 (0.9%)
5.3
5 (4.5%)

Total Members Voted: 50

Author Topic: New AGS logo  (Read 5110 times)

cat

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New AGS logo
« on: 16 Jun 2022, 21:33 »
As the new AGS website is currently developed, it's time to think about updating the logo. The current logo has a glow which looks nice on a white or light blue background, but it looks off in dark mode (see https://new-site.adventuregamestudio.co.uk/?status=signed-in&theme=dark).

WHAT WE HAVE SO FAR:

1) The current one but traced to support other backgrounds more easily and versions for cup and Larry:

1.1 (light themedark theme)
1.2 (light themedark theme)
1.3 (light themedark theme)
1.4 (light themedark theme)


2) Cup on the left, text next to it, no glow:

2.1 (light themedark theme)

2.2 (light themedark theme)

2.3 (light themedark theme)

2.4 (light themedark theme)

2.5 (light themedark theme)

2.6 (light themedark theme)
2.7 (light themedark theme)
2.8 (light themedark theme)

3) The cup is behind the first letter(s)

3.1 (light themedark theme)
3.2 (light themedark theme)
3.3 (light themedark theme)
3.4 (light themedark theme)
3.5 (light themedark theme)

4) The cup replaces the U

4.1 (light themedark theme)
4.2 (light themedark theme)
4.3 (light themedark theme)

5) Something completely different

5.1 (light themedark theme)
5.2 (light themedark theme)
5.3 (light themedark theme)



Original text continued:

So I gave it a quick go. I thought about tracing the current logo as vector but I was lazy and instead used the font that is currently used for the design of the new page (Nunito from Google fonts). The new logo should somehow fit the colors and style of the new website (https://new-site.adventuregamestudio.co.uk/)



I know the kerning and spacing between letters is off, this is mostly to give you an idea.
I will not be able to work on this in the next few days, this thread is supposed to be a kickstarter for logo ideas. I hope people will come up with much better ideas and we find a new logo everyone is happy with. The pic is an svg, so it should be easy for you to modify it.
« Last Edit: 04 Jul 2022, 09:05 by cat »

Re: New AGS logo
« Reply #1 on: 17 Jun 2022, 09:48 »

Well, it looks very professional!

_

cat

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Re: New AGS logo
« Reply #2 on: 20 Jun 2022, 08:12 »
Thanks, but as I said spacing is still off. I also wonder if it is maybe too professional and clean and should be more "fun"? On the other hand, the Unity logo for example uses an even plainer font and just the icon standing out more. Maybe we can add a better cup in front of the text? At the moment, it is just a rectangle with a handle.

I'd love to see what logos and ideas other people come up with.

Re: New AGS logo
« Reply #3 on: 20 Jun 2022, 12:10 »
Maybe fill the cup with blue too? not fully, but with an offset, to keep white internal outline.

abstauber

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Re: New AGS logo
« Reply #4 on: 20 Jun 2022, 13:36 »
How about this font instead?
https://fonts.google.com/specimen/Passion+One?category=Serif,Display&preview.text=Adventure%20Game%20Studio&preview.text_type=custom

Apart from the balloony look of the font I already like the logo - including the cup  :)

LimpingFish

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Re: New AGS logo
« Reply #5 on: 21 Jun 2022, 19:16 »
Just a quick five-minute attempt to try to drum up some activity.



C'mon, peeps! ;-D
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cat

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Re: New AGS logo
« Reply #6 on: 21 Jun 2022, 19:52 »
I don't really like the "Passion One" font - I'm not sure this kind of serif fonts works well for logos. But I'll try to make the logo less balloony.

Very nice one, LimpingFish! I like the concept and the small caps, but I'm not too fond of the shape of the cup. What font did you use?

Edit: Okay, I gave it another go:



Cup with blue fill, fixed spacing between characters, fixed the "G" a bit, squeezed the font to make it look less balloony. I'm not sure on the squeeze, though. It might look too... well, squeezed now.
« Last Edit: 21 Jun 2022, 20:44 by cat »

LimpingFish

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Re: New AGS logo
« Reply #7 on: 21 Jun 2022, 21:09 »
Thank you!

The font is Calibri Bold, which is a font that comes with Windows.

The cup is a tea-cup, as opposed to a mug, because I though it would be funny to finally see a cup take center stage (I have vague recollections of a thread about how the graphic of the blue cup within AGS is actually intended to be a tea-cup!), but I'm not too keen on how it turned out myself.
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Re: New AGS logo
« Reply #8 on: 21 Jun 2022, 21:20 »
The shape and placement of the cup is the thing I like best about LimpingFish's version. I think it's a lot better than the mugs in most other proposals, which IMO have the wrong proportions. (I'm not just thinking of your design here, cat, but others that have been proposed over the years.) But the AGS community seems hopelessly split between those who favor a coffee cup-like design and those who think the logo should be more like a mug.

cat

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Re: New AGS logo
« Reply #9 on: 21 Jun 2022, 21:57 »
Don't get me wrong, I totally like the placement of the cup. What doesn't work for me is the bottom of the cup. The small dent that is caused by the rim at the bottom of the cup looks off when you see just the outline. Maybe just changing the bottom to be more round would be enough?

OT: I like to drink tea from cups like the one in my logo and coffee from espresso cups that look more like the one in LimpingFish's logo  ;)

Edit: One concern that comes up: Would highlighting the first two letters with the cup make people think of ads? Maybe the cup should only highlight the first "A"?
« Last Edit: 21 Jun 2022, 22:02 by cat »

Re: New AGS logo
« Reply #10 on: 22 Jun 2022, 00:16 »
I know the font choice is outrageous, but here:


http://bantza.raah.fi/junk/ags1.svg


http://bantza.raah.fi/junk/ags2.svg

ps. cup vectors are from fontawesome.
pps. Looks like our certificate is broken so you have to open the links and accept unsecure connection first to see anything.
« Last Edit: 22 Jun 2022, 20:04 by zabnat »

eri0o

Re: New AGS logo
« Reply #11 on: 22 Jun 2022, 00:50 »
Adding one that is just for fun




thumb: | (here's the svg)
Spoiler: ShowHide
it's sierra and lucasfilms games old logos combined...


Also playing around some more, this is with the cup that I think was the first from CJ... (font here is D-Din Condensed)



And a different one, the icon was designed by a friend, with ags in mind, a long time ago. Font is Barlow Condensed


(svg is here)

Spoiler: ShowHide
Also tried one of those AI logo generators and got this:



And on a different AI logo generator

« Last Edit: 22 Jun 2022, 02:11 by eri0o »

cat

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Re: New AGS logo
« Reply #12 on: 22 Jun 2022, 19:55 »
Wow, so many new logos!
@zabnat: Could you upload the pics somewhere else so we can easily see them in the thread? There are tons of image hosting websites around, some should be able to handle svg.

@eri0o: So many creative ideas! Please keep in mind that the logo should work in light and dark mode and also a light blue (afaik #DEEDFF).

abstauber

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Re: New AGS logo
« Reply #13 on: 22 Jun 2022, 20:01 »
@zabnat: That is exactly the font that's currently being used  :shocked:

Would you mind sharing its name?

Re: New AGS logo
« Reply #14 on: 22 Jun 2022, 20:09 »
@zabnat: That is exactly the font that's currently being used  :shocked:

Would you mind sharing its name?
Berlin Sans FB Demi Bold. Can be found in paid version of Microsoft Office.

eri0o

Re: New AGS logo
« Reply #15 on: 22 Jun 2022, 20:34 »
@cat Thanks! I was mostly playing around with the idea but not thinking much about the webpage.

Perhaps we could have a print screen of the website in both themes, just to check the logo with it?

 I also found an old thread here that was for a different purpose but has some interesting stuff: https://www.adventuregamestudio.co.uk/forums/index.php?topic=57485.0

cat

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Re: New AGS logo
« Reply #16 on: 22 Jun 2022, 20:56 »
Light theme: https://new-site.adventuregamestudio.co.uk/
Dark theme: https://new-site.adventuregamestudio.co.uk/?status=signed-in&theme=dark

Thanks for linking that thread!

@zabnat: I like your cups, they are a great middle ground between my and LimpingFish's cups. They also give me an idea of a combination with one of the previous AGS logos.

Edit: And here it is:



It looks a bit weird on non-white backgrounds, I might add a white border around the icon. But tomorrow.
« Last Edit: 23 Jun 2022, 11:03 by cat »

LimpingFish

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Re: New AGS logo
« Reply #17 on: 23 Jun 2022, 00:37 »
Slightly different take, moving the text, and altering the rotation of the cup.



I'll admit it's not the best model of a teacup (at least of one that looks like the "classic" AGS cup), but it was free and Photoshop's 3D capabilities handle it well.

Edit: Here's one with a mug more like cat's...



Edit: And here it is:

I like the cup.  :)

I'm not 100% sold on the font yet, but I'm starting to see where we could go with it.

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Re: New AGS logo
« Reply #18 on: 23 Jun 2022, 04:00 »


It took me a while to realise what that white thing on the cup is though (a teabag label?). I thought it was a flyswatter or can even be interpreted the cup as leaked when the logo is small.

Re: New AGS logo
« Reply #19 on: 23 Jun 2022, 04:33 »


It took me a while to realise what that white thing on the cup is though (a teabag label?). I thought it was a flyswatter or can even be interpreted the cup as leaked when the logo is small.

I think that might be just you (laugh) I instantly saw a tea bag. This is actually my preferred take on the logo. Looks like we're finally moving out of 90s internet era graphics!