This may look like spam, but I got forwarded this link from my editor and thought it might also be interesting to others here - especially to those in the community who are trying to earn a living from their games.
QuoteVideogame Marketing and PR: Vol. 1 - Playing to Win by Scott Steinberg is now shipping and available for order. The volume contains over 200 pages of insider commentary including a foreword by Electronic Arts, 3DO and Digital Chocolate founder Trip Hawkins and offers all the secrets needed to help both beginners and experts alike sell more games, increase review scores and make headlines around the world.
Go to http://www.sellmorevideogames.com/ to download a PDF version of the book for free. I'm not sure how long that offer lasts since they seem to be charging $6 for it normally. I'm sure that the book is somehow meant to pimp the guy's consultancy business, but at least parts of it look quite interesting - especially the final section with contributions from game industry people.
Cool! This looks pretty interesting.
Mirror, just in case this becomes unavailable in the future: http://www.xylot.net/public/VideogameMarketingAndPR.pdf
Gonna read it soon, but it sure does look interesting.