Questions in Advertising

Started by Oliwerko, Tue 24/05/2011 14:12:53

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Oliwerko

Hi all.

So I'm supposed to write this seminar paper on a grammatical feature present in adverts. It can be in a form of a comparison, a description, whatever. I guess an easy one would be to pick "Questions in ads" as a topic.

Now I'm wondering, do you know of any good sources I could get such ads? I tried google, but all I usually get are non-text ads, you know, those blow-your-mind fresh ideas. I don't need them. I need ads with questions.

Do you know of any? Or should I be less lazy and google more before asking?  :P

Thx.

TomatoesInTheHead

I just found this huge list of questions in ads here:

"Plymouth--isn't that the kind of car America wants?"
"Shouldn't your family be drinking Hawaiian Punch?"
"What do you want most from coffee? That's what you get most from Hills."
"Touch of Sweden: could your hands use a small miracle?"

Searched for "claims rhetorical questions", there might be some more samples there with these search terms.

Baron

I'm not sure if you can listen to these podcasts abroad, but the CBC (Canadian Broadcasting Corporation) has this great show called The Age of Persuasion all about marketing (good and bad).  It's very informative and entertaining at the same time.  The episodes usually have a theme, which might help you sort.  The bulk of advertisements discussed are American, but there is a fair bit of global content too.

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