Quote from: big brother on Sat 18/11/2006 06:47:24
I'll dig up numbers for you if you want, but I've read Adage for the past year (a year after this book was published, and based on data from the year before at best) and been in fairly good contact with the industry that fuels TV (Hell, I got a bachelor's degree in it). Ad spending (particularly upfront buys) on TV space has declined due to a number of factors (accountability, availability of other media, etc.). You can read up on any agency and this seems to be the trend: TV is going the route of radio. It's still a bit early to be certain, but the dollars are already shifting. As of last year, the internet advertising arena is past saturation and interactivity is the keyword.
You might be a little deceived by increases in certain statistics. Keep in mind the the population in America is growing at a very rapid rate (legal and otherwise).
Wow, the total population is growing. Big fucking deal.
The fact is that the number of heads watching TVs are increasing, despite what happens to the total population. I mean, just because the population increases doesn't change that there are more people watching TV. Which was your original point.
Remember the part where you said TV viewership is dropping?
So the total population is increasing: so what? Big deal. You're still wrong in saying TV viewership is decreasing. And you said NOTHING about ad spending previously. In fact, ad spending has no impact on whether TV viewership is increasing or decreasing. It only determines the commercial viability of the medium. I mean, bringing that up seems to imply that the audience will increase if you pump more ad dollars into buying airtime to hawk shitty products. And audience numbers are dropping because advertisers are spending less on the medium.
Even if less money is spent on TV, the number of viewers has still increased. And lets say for example the average amount of advertising time is still the same but the costs are cheaper because they have to compete with the internet. There's an explanation that kicks your ad-spending rationale in the balls. Even though, like I said, it's totally irrelevant.
But my point is still correct and backed-up, TV viewership is increasing, not decreasing as you suggest.
In other words, you're wrong. Stop trying to make lame-ass validations, admit it, deal with it and move on.
As for the shift to interactivity, guess what: that's exactly what Johnson is talking about. People are no longer the passive viewers they once were. Our culture is making us more enlightened.
QuoteYou are correct, the Family Guy blog post is an opinion (like most of the internet). My main point was the show isn't original (read the part about Stewie and the referential "punchlines").
I did read the part about Stewie and the referential punchlines. So what? If all you got is some yahoo's blog post about how Family Guy isn't original thus = not funny, then you really need to try harder.
I once read some yahoo's blog post about how Pulp Fiction wasn't original. He had a point but it's still a brilliant movie.
QuoteDaily Show also has its moments, but I'd hesitate to call it original (think back to SNL).
Cause SNL's Weekend Update was a half-hour show that explored politics with humour and included special political guests and improvised interviews and later lead to a spin-off that mocked Bill O'Riley. Yeah, those two are exactly the same thing.
I don't deny that Weekend Update was first on the scene. But The Daily Show is something completely different from it now.
QuoteSatire has a history past Swift's "Modest Proposal" and it's just seen on a different medium here (as they say in the industry, a "cold" medium, even).
I'm not saying satire is an original invention by The Daily Show. I mean, if you're going to jump to that conclusion, you might as well say Camus' The Outsider wasn't an original novel because his existentialist work was influenced by Nietzsche. And all books written in English are unoriginal because English language was an invention created many centuries ago.
QuoteI enjoyed AD as much as the next critic, but to be honest, it was very poorly received by the general public (or at least the Neilson representative public) and was axed. When it comes to shows, TV Networks behave like businesses regardless of the "intelligence" or "intertextuality" of the show.
Buuuuut, that doesn't change the fact it was original. Or does it? Why don't you tell me because that's why I brought it up. You know, cause Andail said there's no room for experimentation and I listed that out of a number of examples.
Like 24, which you ignored.
Even though it was a commercial success.
And an original attempt at experimentation.
QuoteKeep in mind that Family Guy was also axed back in the day.
And brought back to life because people bought a shitload of Family Guy DVDs. Likewise, Futurama is coming back. Your point was?
QuoteI believe the American version of "The Office" makes the sucessful multi-vehicle leap because of its content. It's easy for advertisers, since it has a distinctive style of humor, a certain setting, and a fairly specific audience. The mobisode and downloadable content (podcasts, etc.) relate perfectly to the technology adoption interval of its audience.
Which is Johnson's point.
QuoteDon't forget that Steven Johnson is primarily trying to make a living, just like the rest of us. No need to deify his means.
Haha, this coming from someone who calls himself "big brother".
Let me put it this way: Johnson wrote a book with good research to back it up, has written several other science books, has a background in science writing (particularly neuroscience) and works as a writer for the Univeristy of New York.
You, on the other hand, have some guy who doesn't like Family Guy writing in his blog, and an argument that seems to say our culture is shifting to an interactive and intertextual medium (the internet) but it's not the interactivity and intertextuality that's engaging people, which is a pretty conflicting point-of-view.
No offense to you, but who do you think I'm going to listen to?
If you really want to change my mind on this, okay, then convince me. Give me some tangible proof that our popular culture (including TV, music, video games, the internet) is rotting our brains.