I actually LOVE that kind of marketing ... I mean if people are stupid silly enough to fall for such marketing tactics then I just call 'em effective!
My favorite, current, bit of clever marketing is the ShamWow ads.
"If you call now, within the next 20 minutes, 'cause we can't do this all day..."
Yet that same commercial, claiming the same 20 minutes, is on about 3-4 times an hour!
The entire ShamWow campaign is so deliciously hoaky and irritating that it makes you hate it ... yet you remember it!
Just recently tShirtHell announced that he's shuttin' down and closin' up shop! 10 February will be his last day and then tShirtHell is going away for good. He won't sell it to anybody, he won't "sell out" (so he says). I see this as a BRILLIANT marketing scheme! Mark my words, come 10 Feb., the site will somehow remain open, "All the in-pouring of love has given me a change of heart!" And in the previous weeks, after his claim of closing up shop, he'll have sold a record number of tShirts! Brilliant!
I've also marveled at the recent Mac v PC commercials with the parody characters of Gates and Jobs. These ads basically call the Mac user-base idiots "If you aren't smart enough to figure out how to use a [very easy to operate] PC, use a Mac! We're idiot-resistant!" And all the while they make the consumer actually want to be an idiot and join the "exclusive" club of mac-users! Very brilliantly done!
Now ... the kind of marketing I do not like are the cheesy infomercial type commercials for products that supposedly make something easier. Then they show video of the "thing" that their product makes easier and the person is just having the hardest time with it like it's soooooo incredibly difficult to pull your wallet out of your pocket, or to open a can of peaches, or to strain pasta! Obviously effective marketing, but terrible visual impact!
Try my product!!
My favorite, current, bit of clever marketing is the ShamWow ads.
"If you call now, within the next 20 minutes, 'cause we can't do this all day..."
Yet that same commercial, claiming the same 20 minutes, is on about 3-4 times an hour!
The entire ShamWow campaign is so deliciously hoaky and irritating that it makes you hate it ... yet you remember it!
Just recently tShirtHell announced that he's shuttin' down and closin' up shop! 10 February will be his last day and then tShirtHell is going away for good. He won't sell it to anybody, he won't "sell out" (so he says). I see this as a BRILLIANT marketing scheme! Mark my words, come 10 Feb., the site will somehow remain open, "All the in-pouring of love has given me a change of heart!" And in the previous weeks, after his claim of closing up shop, he'll have sold a record number of tShirts! Brilliant!
I've also marveled at the recent Mac v PC commercials with the parody characters of Gates and Jobs. These ads basically call the Mac user-base idiots "If you aren't smart enough to figure out how to use a [very easy to operate] PC, use a Mac! We're idiot-resistant!" And all the while they make the consumer actually want to be an idiot and join the "exclusive" club of mac-users! Very brilliantly done!
Now ... the kind of marketing I do not like are the cheesy infomercial type commercials for products that supposedly make something easier. Then they show video of the "thing" that their product makes easier and the person is just having the hardest time with it like it's soooooo incredibly difficult to pull your wallet out of your pocket, or to open a can of peaches, or to strain pasta! Obviously effective marketing, but terrible visual impact!
Try my product!!