After initally being interested in the content of the project, then first and foremost the most important thing is trust that the fundraisers aren't scammers or the kind of people that don't follow through on their commitments.
Bonuses and stuff like that are very secondary, but I think that having an in-game character is a cool idea. A large contribution should be looked as an investment, and so the donater should be rewarded financially if the game (or other kind of project) does well.
Bonuses and stuff like that are very secondary, but I think that having an in-game character is a cool idea. A large contribution should be looked as an investment, and so the donater should be rewarded financially if the game (or other kind of project) does well.